1. WWF 2015 Annual Report
Every year WWF’s
annual report has different theme, in 2015, the theme of the annual report is
polar bear protection. Designer put a photo that a researcher checked up a
polar bear, the polar bear lied down, a big claw occupies the left bottom of
the photo, on the right top there is a man and a helicopter, the whole photo
present asymmetrical balance. On the middle right part, the tittle and WWF logo
shows up in small typography to make it concise. Then, the annual report use a
lot of nice photography to show the things and report they want to tell, and
use charts and graphs to show data, it is very easy to read for reader. This
annual report design use white and blue as its main color, well it could remind
audience know that and annual report more talk about the polar bear.
2. The Palace Museum
2013 Annual Report
I really like
the cover of this annual report: very concise, but shows the Forbidden City’s
very deep historical atmosphere. The cover use deep gray, the tittle of the
annual report use different color to emphasize the years and “annual report”,
and put tittle on the left top part. Under the tittle, it is the blue logo of
the museum. In the report, the page of chapter reminder use yellow color, in
Ancient China, yellow represent emperor, the color also shows that the museum
was the emperor’s palace in the past time. Report use many pictures to make
audience more memorial about the things happened in 2013. The whole design is
very concise and clear.
3. FedEx 2013 Annual Report
Like WWF
annual reports, every year FedEx will decide a certain theme for annual report.
I choose 2013 annual report. The report theme is “Forward”. On the cover,
designer use sky and some blue lines (different blues) that toward one
direction to show the theme. The whole color styles is blue, in the report,
designer use blue color emphasize tittle and subtitles. Also it uses multiple
pictures to attract audience and different charts and graphs to show the data.
The whole design is very concise and simple, cold color style make audience’s
eyes’ “cool” and comfortable to read.
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